Video post featuring Jim Adams, author of Good Products, Bad Products.
As quality innovation expert Jim Adams sees it, “these days we seem to be focused more on the new and the different and short-term profits, than on the good.” In his new book, the bestselling author and Stanford professor argues that the only way to capture competitive global advantage is to compete on quality in the products we make. In this book trailer, Adams shares his insights on product, design, and innovation, and shows why improving product quality is a universal winto producers, users, individuals, groups, organizations, nations, the human race, and the ecosphere.
Higher-quality products mean higher-quality competitiveness, which means higher quality of life for everyone. So as Jim says “Get out there and do some good!”