Adapting to Survive (and Thrive) - BusinessBlog : McGraw-Hill
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Adapting to Survive (and Thrive)

Video post featuring Jeffrey Hayzlett, co-author of Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits.

Marketing, technology, and the pace at which we conduct business are evolving at the most rapid rate in history. We must adapt or die. 1to1 Media and Jeffrey Hayzlett want you and your company to adapt.

With the explosion of consumer opinion riding the tidal wave of social media, it’s time to look at how we brand our businesses with a fresh perspective and laser-focused insight. The frenetic pace of changing technology necessitates a radical business and marketing strategy. Change agents must surround themselves with people who will do what it takes to succeed—even if it means embracing change.

Here are a few ways to get your change agents to inspire employees to accept change:

  • Develop a “takeover mentality” for your business;
  • Summon the vision and courage necessary for driving change;
  • Sharpen the mental and emotional toughness to make strategic, lasting change;
  • Execute the right changes and deal with any disruptions they might cause;
  • Sustain and manage your company’s new-found momentum.

To learn more, click here for an excerpt from the book.

Jeffrey Hayzlett is the author, The Mirror Test a former Fortune 100 C-Suite Executive, and a leading business expert. Jeffrey has made multiple media appearances on Fox Business MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump. He puts his entrepreneurial skills and creativity into play launching ventures blending his leadership perspectives insights into professional development mass marketing prowess and affinity for social media.

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