The Power To Connect Through Visual Storytelling - BusinessBlog : McGraw-Hill
Marketing & Sales

The Power To Connect Through Visual Storytelling

Guest post by Jessica Gioglio, co-author of The Power of Visual Storytelling.

We’’re Marketing in the Age of Infobesity

Consumers are faced with more social media channels and messages than ever before, resulting in a challenging environment for marketers to stand out and drive awareness and action around desired messages and campaigns. With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy. (tweet this)

As shared through powerful case studies in the book from B2B, B2C companies both large and small, visual storytelling is helping marketers stand above the noise, grow a vibrant and engaged community and drive action.

The Consumer Reigns Supreme and Their Attention is the New Commodity

The best storytellers know and play to their audience, whether it’s a dramatic pause, a well-inserted joke, or crafting a perfect tweetable soundbite. Companies need to take the same approach with their social media channels. Visual Storytelling is far more than an attention seeking tactic, it’s a powerful strategy for showcasing the human side of your company.

Customers don’t want to be broadcasted to, they want to be part of the conversation. They also want to feel like companies are listening.

Originally published on Convince and Convert.

Jessica Gioglio is the social media manager for Dunkin’ Donuts.

Jessica Gioglio has spent over a decade leading transformative marketing, public relations, and social media programs for best-in-class companies, including Dunkin’ Donuts, TripAdvisor, State Street, Comcast, and Sprinklr. She was named one of the top marketing leaders to follow by LinkedIn, HubSpot, TopRank Online Marketing, the U.K.’s We Are The City, and more. She is the coauthor of The Power of Visual Storytelling.