Blog excerpt reposted from The Big Fish Blog, by Kenny Nguyen, Gus Murillo, Robert Killeen, and Luke Jones, authors of The Big Fish Experience.
Over the past few years, we have not only had the fortune to observe, but also work with some of todays greatest presenters. As time passed, we found our own process to emulate some of the presenters we admired. We discovered that:
HIGH QUALITY DESIGN AND SIMPLISTIC VISUALS
AN UNFORGETTABLE EXPERIENCE
It may seem easy, but it wasnt always this simple.
In the beginning stages of Big Fish, we tried to create content and design at the same time. On paper, it seemed efficient enough, but in reality it was a huge mistake for two reasons:
- We could only design as fast as we could write, and vice versa.
Because we tried to create content and design at the same time, delays became time-consuming and exhausting. In the end, we didnt give each individual part of the presentation the attention and effort it needed.
- We never put all our effort into making a great outline or a beautifully designed presentation.
We split all our efforts, and we couldnt give the presentations the TLC they deserved and needed to meet our standards. Our sole focus was on design, when we should have dedicated more time to the client, content, and delivery. After all, you could have the best-designed slides, but if you cant present them, theyre useless.
In our second year, we realized we werent reaching the standard of quality we envisioned in the beginning. In the end, our standards and time management suffered because of our original process. That all changed when we took on a project with a determined client and realized a much better process.
Our client, the CEO of a mid-size talent-recruiting agency, was speaking at a conference and wanted to impress the audience. We were tasked with improving a script provided to us by creating slides based off a new and improved script, while training the client for the big day.
So, once again, we began trying to design the slides while writing the new version of the script. This time we realized there was a problem: The core message wasnt clear and lacked a call to action. To save time, we decided to put a hold on design until the content was completely rewritten.
This was uncharted territory for us, but we felt it was imperative to our success. Because of this, we focused on building a simple, yet inspiring, outline packed with stories. After this, we finally had a finished product and were able to move on to design.
Our client worked with the content daily, and knew what they wanted to say, which allowed the slide design to be mainly visuals and minimal text.
The process became simpler, quicker, and more visually appealing, because we took the time and care to ensure every aspect of the presentation was the best it could be. Our client was also easy to coach because of their extensive knowledge of the content, which let us focus more on developing their delivery style.
At the end of the their presentation, the client called to thank us for helping them deliver the best presentation of their life.
And thus began the Big Fish creative process.
Read the full blog here.
Kenny Nguyen is the founder and CEO of Big Fish Presentations. He was named the 2012 CEO Student Entrepreneur of the Year by Collegiate Entrepreneurs Organization (CEO). Gus Murillo is the president and COO of Big Fish Presentations. He has been recognized as a Kairos50 member and awarded for this achievement at the New York Stock Exchange. Robert Killeen is the lead copywriter at Big Fish Presentations. And, Luke Jones was the first copywriter at Big Fish Presentations. He is now an advertising associate at Deveney.