Is Facebook still a thing? Which platform should I be utilizing? These common questions are answered by social media expert, Jason Miles, with these practical steps to quickly scale your Instagram marketing efforts.
According to a recent Pew research study, 44% of 18-29 year olds deleted the Facebook App from their phone in the last year. They are done with it. It has zero utility for them. While the survey shocked many social media marketers, as a dad with three kids in college, the findings confirmed what I already knew – Facebook stopped being cool as soon as grandma and grandpa joined.
I also have the joy of teaching Online Marketing from January to May each year at Northwest University here in the Seattle area. Teaching social media to college students is an exercise in humility to say the least.
“Professor Miles, I’m sorry, but I won’t be able to do the Facebook Marketplace assignment, I don’t have a Facebook account and don’t really want one – is there a way I can complete the assignment that’s more relevant to our generation?”
“Uhh, okay Tiffany, see me after class and we’ll figure it out.”
Ten other hands immediate go up.
The findings in this new survey also shed light on data from Shareaholic, that suggests Facebook is in a massive multi-year decline related to one other critical business metric – referral traffic to other websites. In other words, how much traffic comes to other websites from Facebook. (See image 1.)
For us older marketers, that had to figure out Facebook tactics in the last ten years, this really stinks. Seriously – Facebook is going out of style? Say it isn’t so! But as Dylan reminds, “the times – they are a changin.”
It begs the question – is Facebook the equivalent of the Yellow Pages of twenty years ago? They do bear a striking resemblance if you compare them. Both are advertising-supported free services with a huge circulation, that are still in use by many, but declining in relevance, especially to the younger demographic.
Marketers highly invested in Facebook will hope this survey can be ignored, and that Facebook is installed in the culture, similar to how Google is for search purposes. The data would suggest otherwise, as would the ghost of Myspace.
As a marketer – do you have a plan B?
Many are turning to Instagram. When I wrote Instagram Power in 2013 I felt compelled to convince people it was worth the time and effort. As I wrote the newly revised & expanded 2nd edition, I didn’t feel the need to convince anyone. Instagram has become a massive success – and many marketers are crushing it using the platform. I interviewed lots of people for the new book and their insights, tips, and tricks are powerful.
Do you know how to sell using Instagram? If you don’t, then buy my book and start to figure it out. Make 2019 the year you shift your primary social media focus from Facebook toward Instagram. Or at least get a well-organized Instagram strategy put together. Prepare for the future by getting your Instagram marketing methods and tactics fully organized. You’ll look back in a few years and be glad you did.
Start Learning Today: To watch an hour long Instagram Marketing training and get access to a special pre-order bonus click here.
Jason Miles is Udemy’s Most Popular E-commerce Instructor and Adjunct Professor of Online Marketing at Northwest University. He is the co-founder of Pixie Faire, an e-commerce marketplace in the sewing niche that has had over 3.5 million patterns downloaded to-date, as well as Sew Powerful, a charity focused on combating extreme poverty.